Yelp is becoming a growing platform for digital marketing. In our current day and age, having a effective digital presence on the internet can be vital to the success of a business. Through the Yelp Dataset, we hope to be able to discover insights that will help a new business be successful in their environment. For this project, we will be specifically focusing on the city of Las Vegas and the Yelp data involved. The source of our data is Yelp Data Set.